Post-Social Human Condition Framework
Britain, 2010
Technology stopped being somewhere people visited and became a continuous environment carried in every pocket.
The connectivity turning point
By 2010, smartphones, broadband and social media transformed communication, work, entertainment and information into continuous experiences.
Healthcare advanced, educational access widened and technology removed more friction than at any previous point. Banking, shopping, navigation, photography and communication converged into a single device.
For the first time, technological progress and the Human Condition no longer rose together. Friction continued falling while lifestyle expectations declined as comparison became global, continuous and curated.
The defining characteristic of 2010 is the transition from technology as a tool to technology as an environment.
Human Condition Fingerprint
Strongest positive drivers
- Healthcare
- Education
- Convenience
- Freedom
- Global communication
Strongest negative drivers
- Continuous connectivity
- Comparison
- Housing costs
- Weaker communities
- Financial uncertainty